It’s the question I come across the most during listing consultations. It’s very often the exact question that is posted above:
“John, if offers are going to come in low regardless, why would I price my home aggressively?”
The simple answer is “They don’t anymore.” Pricing is just part of my team’s philosophy of merchandising an owner’s home, and often the most important aspect of that strategy.
It today’s New Jersey real estate market, and Monmouth county in particular, the market has become a seller’s market. By following very simple supply and demand economics, there is little quality inventory on the market, and not astronomical demand, but certainly more demand than the current supply is allotted for. In year’s past, such as 2009-early 2012, there were a ton of homes on the market, but not nearly enough buyer’s to purchase them. Now with interest rates at all-time lows, many buyers who “sat on the sidelines” for the past few years are coming out and looking into the American dream, home ownership.
An aggressive price will get the most amount of this pent-up demand in your property very quickly and that is the sense of merchandising I strive for. Advertising is a Macy’s ad in the weekend newspaper with a picture, saying this Jacket is on sale this week. Merchandising is that BIG RED sign when you walk into the store, that draws the customer to that same jacket, giving the consumer the desire to purchase.
If many buyer’s come in to the home right away, and see other action regarding the home, they will feel the need to get in on the action. It’s simple consumer behavior.
“But John, you still need room to negotiate, don’t you?!” Or “The number we need is right there, so we have no room”
The simple answer is “No, we do not.” When a home is priced at or near market value for the home, the home seller open the opportunities to negotiate to as many buyer’s as possible. At the end of the day, the owner has the final say in the negotiation, and if the offer is not good enough or high enough to get the net proceeds the owner needs from the sale, the answer is a simple “No”.
Motivated buyer’s love motivated seller’s and if the asking price is either at or close to true market value for the home, buyer’s today realize they will have to offer what the owner is asking, or open themselves to getting that “no” as an answer to their offer.
Pricing is just a part of a total package in getting your home sold for the highest possible market value, condition and marketing are the other two. To find out about my affordable listing service, click here. Or simply give me a call/text at (732) 546-6177.
Signed off,
John Natale Jr.
Team Natale
Keller Williams Realty
Cell: (732) 546-6177
E-mail: NataleSells@gmail.com
Skype: NataleSells
Welcome to this totally renovated East Brunswick split level located on one of the most beautiful streets in East Brunswick with memorable white blossoms coming out just for the spring real estate market!!
The four bedroom home offers a gorgeous kitchen with Viking hood, Wolf range, Jen-air double ovens…Yes it’s that type of kitchen. Here are a couple of shots of the kitchen:
The upgraded features don’t stop at the kitchen. There is a beautiful, just finished basement that makes the perfect additional den space or man’s cave.
An open floor plan that offers a family room, living & dining combo, and eat-in kitchen allows great flow and space for a wonderful family to grow into. One of the staples of this stunning home is the HUGE, fully-PVC fenced backyard w/ plenty of professional landscaping. A couple of photos that show off the size of the backyard include these shots:
Who wouldn’t want a backyard to field the entire football team in it? This great listing offers many of the features buyer’s today are looking for, including plenty of space, large master suite, four large bedrooms, and an East Brunswick location that is convenient for all commuters and shoppers.
Some of the best schools in the state are offered in East Brunswick & this home districts to the brand new elementary school in East Brunswick, a blue ribbon school district.
To view the rest of the details on the home, including more of the stunning photos, please click here.
If your interested in the professional representation of your home and complete marketing program, and you’d like to keep more money in your pocket, contact me today!!
Signed off,
John Natale Jr.
Team Natale
Keller Williams Realty
Cell: (732) 546-6177 (call/text)
E-Mail: NataleSells@gmail.com
Skype: NataleSells
Welcome to this absolutely immaculate home in Aberdeen, located right on the Holmdel border in an extremely convenient location nearby to Route 34 shopping and commuting.
This new listing of mine features 5 Bedrooms & 3 Full baths.. The home was built in 1994 and has many recently updated features. Just check out the two upstairs bath rooms:
Or check out the renovated kitchen, which features 42in Cherry Cabinets, granite countertops, island & all stainless steel appliances:
The updated features don’t stop at the kitchen & bathrooms, here’s a shot of the living room w/ just installed tray ceiling lighting:
With four bedrooms upstairs & one down stairs, the five bedroom home offers a great floor plan that caters to all types of families. The home offers a lot of space for everyone, including a full basement that is half-finished with brand new carpeting! Above all the rest, the home offers a great “homey & comfortable” feeling, mostly stated by the stunning family/great room:
With the vaulted ceilings, large windows & built-ins, the home does nothing short of create that great home feeling many home buyers are looking for.
Overall, this wonderful home in Aberdeen offers many of the features a current home-buyer is looking for. If you’d like to check out the entire listing report, please click here.
Signed off,
John Natale Jr.
Team Natale
Keller Williams Realty
Cell: (732) 546-6177 (call/text)
E-Mail: NataleSells@gmail.com
Skype: NataleSells
**If you’re searching for a home, start here!
With the rise of necessary care involved in the purchasing of a home, home inspections have become an integral part of the home buying process. Part of Team Natale’s approach to helping home owner’s sell their homes includes a pre-sale home inspection.
In New Jersey, once a real estate transaction is under contract, the first item a home buyer does is schedule their home inspection by a qualified home inspector. Home inspections serves two purposes, to make sure their is nothing structurally wrong with the home, and to protect and inform the home buyer of the investment they are making. One important aspect of this is note is that home inspections are NOTHING like the HGTV shows like “Holmes on Homes” makes them seem. They are much more informative, and leave out the whole, tearing down walls aspect.
Now, what are the advantages of having a pre-sale home inspection before listing your property for sale? There are many advantages, which is exactly why Team Natale recommends having a pre-sale home inspection. The first advantage is to be prepared. When a home is properly prepared when it comes to the market place, it is in a great position to sell quickly, and for top dollar. If nothing alone, holding a pre-sale home inspection when listing your home for sale, prepares you for the report the potential buyer of your home will receive from the home inspector. There will not be that “surprise and shock” moment every home owner gets when seeing a home inspection report regarding their home. Another advantage is that while being prepared, you, as a home-owner can start to make a few of the fixes to mitigate the amount of items a home inspector could find regarding your home. While it’s a home owners choice whether or not to fix or credit a deficiency found in the report, taking care of the items prior to the sale will lessen the headaches involved and be much more efficient and cost-effective.
The reasons and advantages for pre-sale home inspections are endless. What are the down-sides? Absolutely none!! Many think, “well if I spend $300-500 getting my home inspected and there is something truly wrong with my home (for example, Mold), I wasted my money.” Here is my question regarding this, wouldn’t you rather know you had a dangerous substance in your home, rather than not knowing? Also, this issue would have come up no matter what during the buyer’s home inspection and would have had to been dealt with then!
There are no downsides to the pre-sale home inspection, and I would love to talk more about Team Natale’s risk reduction protocol on our listings!
Searching for a new home, and looking to sell at the same time? Team Natale has a program for you!
Signed off,
John Natale Jr.
Team Natale
Keller Williams Realty
Call/Text: (732) 546-6177
NataleSells@gmail.com Read more…
This morning, one of my clients, closed on a great investment property in Bradley Beach, NJ. This investment property was quite an intriguing one since it was relatively close to the beach in Bradley Beach, in “liveable” condition, as the home-owners were still living there, but still had huge upside.
As we drew nearer to the closing of the property, the idea of flipping the house came to more fruition. In recent years, the market environment for “flipping” homes was almost non-existent as banks levied heavy interest rates on consumers and the conditions of many distressed properties, either in short sale or foreclosure, were truly too much of a burden.
Past this client, I recently met with a homeowner who had the same aspirations in flipping a smaller home as an investment as well. With these two real estate consumers, I began to really see that there is an opporutunity to flip again when looking at the potential numbers for fix-up/holding costs and re-sale.
There is a big disclaimer with that offering though, the price has to be absolutely perfect and you preferably have to have the cash to close quickly, as many of your competitors to purchase these homes have that advantage. The window of opportunity for a flip is very small, since you have to find a property that doesn’t need to be torn down, and at the same time, has to have a very motivated owner to sell at a rock bottom price and move out quickly. That window of opportunity could be very fortunate for the right purchase. To start looking for your investment today, visit NataleSells.com.
The opportunity for purchasing an investment property does not lie in the older home that you just put hardwood floors and a new kitchen in. Buyers today, thankfully, are very well-educated and all buyers have a qualified home inspector come in to inspect the property before purchasing. If an investor keeps the 40-year old furnace and hot water heater, and leaves the home for central air condition, the opportunity for a “flip” of the home is not truly there. Buyers today have all the necessary information to see the transparency of a seller, and will offer accordingly to the major systems of the home, not the paint color.
A great investment property will have a rock-bottom price, and an extremely motivated homeowner. These opportunities are coming up more and more in today’s stabilized market.
Always feel free to contact me with any questions about investment properties in New Jersey. There are quite a few great opportunities out there today!! Start searching today!!
Signed off,
John Natale Jr.
Team Natale
Keller Williams Realty
(732) 546-6177
It was an absolutely awesome experience the past week in Dallas, Texas for my company’s, Keller Williams Realty, annual convention called Family Reunion. While I gained many great new ideas at the convention, the biggest piece of news to come out of Dallas was that our company, built on culture and family, was now the largest company in the United States. Here is a very recent article, breaking the news.
With Keller Williams Realty is not about the company, it’s all about the agent.
Keller Williams Realty realized that buyers, sellers, investors work with the AGENT, not the company. It is worth recognizing the company that sets the stage for you to grow as a business. The true success of Keller Williams is due to this realization, the culture, and the education.
Now why is this important to you, reading my blog now? It shows that no matter whether my team helps you sell, purchase, rent etc in our area, there now the largest base country-wide for you to do business with as well. If there is a property that you need sold, or your moving out of the area, there’s always someone in the Keller Williams family who I could have help you.
Always feel free to e-mail me at NataleSells@gmail.com or call/text me at (732) 546-6177 if you have any questions how this positive news could help you!
Signed off,
John Natale Jr.
Team Natale
Keller Williams Realty
Searching for your next home? Search here!
Hello everyone! In this blog post, I’ll be outlining a couple MORE tips for buying your first home in 2013!
While I’ve talked about the financing of your first home, and then the actual home search and the adventures that could bring, today’s blog post has more to deal with a couple HUGE aspects of the home buying process; the emotional aspects of buying your first home and the costs of purchasing a great investment. If you’re a first-time home buyer, search here for homes now!
The first tip of today’s blog post for first-time home buyers is: Don’t get emotional. Although this may be your first or second purchase, you have to treat it as investment in your future. You don’t want to stretch your budget financially at a young age just because that house you really love is out there now. Stay within your limits and you’ll find the perfect home. When the opportunity comes up, you will know it. I always tell clients, “if it’s meant to be, it will happen for you.” In my years in this business, I haven’t found this to be false many times. There’s been a few instances where a client of mine might miss out on the house they had to have by a competing offer, but they always turn around and find a better home that fit their needs better than that previous home.
The second tip for first-time home buyers is: Don’t be penny-wise. When it comes to inspections, get all necessary done and do your research on great inspectors. It’s not the time to find the “best deal” when it comes to inspecting your home. A typical home inspector costs in the $400-550 range, depending on services provided. Home inspectors could provide radon inspections, termite inspections (which you will need to get a mortgage), among other services. Great home inspectors can save you, and I mean this literally, thousands of dollars on future repairs. Do not try to find a Groupon deal for this!!
If you need a list of a few great home inspectors, always feel free to e-mail me at NataleSells@gmail.com or call/text me (732) 546-6177.
Homes have become extremely, extremely affordable and buying now could start a great investment trend for your future. If you don’t believe me, look at some homes that could only cost you around $1000-1500/month!!
I hope you’ve found this information helpful and continue tuning in to some great content on my blog!!
Signed off,
John Natale Jr.
Team Natale
Keller Williams Realty
